Sunday 12 April 2015

Getting to know the real meaning of SEO

SEO (SEARCH ENGINE OPTIMIZATION)


Already understand about the definition of search engines like Google, Yahoo, and Bing? If it is not then you can enrich your knowledge by opening the article discusses the Search Engines.

Definition and basic types of web


Definition of SEO (Search Engine Optimization)
The process of systematically with the aim to increase the volume of traffic or search engines to address a particular website by utilizing the natural mechanisms search engine algorithms.

History of SEO (Search Engine Optimization)
According to Danny Sullivan (former reporter LA Times)

History .......
July 26, 1997, the term search engine optimization (SEO) was first used by a spam message posted on Usenet. In earlier times yet complex algorithm so easily manipulated. Meta tags (provider of information about the content through keywords) manipulated, most webmasters do not write keywords in accordance with the actual content.
Larry Page and Sergey Brin, a doctoral student in computer science at Stanford University, overcome this by making Backcrub, a simple search engine that relies on mathematical calculations to rank the web pages alias Page Rank.
In 1998, two people are alike, founded Google, which is an advanced version of Backcrub.
Looking ahead to today, Google's algorithm is still being developed and is now the newest and most complex is Google Hummingbird.

Types of SEO (Search Engine Optimization)
In this world of SEO is only divided into two major races, namely, SEO On Page and Off Page SEO.
On Page SEO
Shape optimization is done internally or from within a website / blog. There are several elements that exist in SEO On Page :

WordPress
WordPress is highly recommended in the manufacturing domain and hosting a website with personal as many built-in SEO benefits offered. Examples owned by wordpress plugin SEO: SEO Yoast, All in One SEO, XML Sitemap, WP Super Cache, etc.

Domain Name
The use of a domain name is very important that there are some tips for choosing a domain name that can be read by opening the article Tips on Creating a Domain Name.

Title Blog / Website
Must contain the same word with your domain name. For example, the name of your website is www.resepbersama.com, then the words of the recipe should be the title of the blog / website.

Title Posts
Post title should not be chosen arbitrarily because it affects the search results on search engines. Some how to choose the title of the post can be seen in the article Tips to Give Title Post.

Meta Tag
Provide an overview of the contents of your web page.

Permalink
Permalink very important in SEO optimization because it can increase your page rank in search engines. Permalink facilitate the reading of the URL such as for example the name of the website www.akubisa.com/?id=1111.php can not read and even make dizzy so when converted into www.akubisa.com/susu-aku-bisa.html will be easy to read and interesting .

Robots.txt
Useful to avoid duplicate content. Avoid search engines to index pages indexed improperly.

Off Page SEO
Optimization techniques are applied to the feedback from the outside website / blog through backlinks from other sites. Google webmaster tools to facilitate ease of applying SEO Off Page.

Creating Links
A backlink is a link script blog paired into a particular site. The more sites that are fitted with pagerank backlinks then we will be higher. There are three types of backlinks, backlinks one way (only from the web without children), two-way backlinks (Alias ​​exchange links), and the three-way backlinks.

Dofollow and Nofollow Links
DoFollow and NoFollow both just put the link we have by commenting on other blogs. But the difference dofollow means that we post links count as a backlink while nofollow is not counted.

SEO Techniques

White Hat SEO
Filling web pages with quality content, all of which are relevant to the search keywords. The goal is to keep the site do not contain spam and continues to create original content, aka not copy and paste other sites.

Black Hat SEO
Making a lot of search engine results become irrelevant to that required by the visitors. Copying and pasting other sites, creating a collection of links, use the automatic comments, add hidden text, create pages hoax, and others are used only to add the visitors.

Send URL to Search Engines
The search engine will be discussed here are the three largest search engines ie Google, Yahoo, and Bing. Sites that can be tried his services to submit articles to the search engines is www.orangesubmit.com or www.submitexpress.com.

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